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# Why we don't do long contracts
- URL: https://www.fruitsmoothie.co.uk/blog/why-we-dont-do-long-contracts/
- Published: 2026-10-15T21:04:36.000Z
- Updated: 2026-10-24T21:04:36.000Z
- Description: Twelve-month lock-ins protect agencies, not clients. Here's how we work instead.
- Author: Fruit Smoothie
- Tags: Advice, #Import 2026-10-24 21:33

Plenty of agencies ask for a 12 or even 24 month commitment before they lift a finger. We get why: it's predictable income. But it puts all the risk on you.

## Lock-ins reward the wrong thing

When a client can't leave, there's less pressure to deliver. We'd rather earn your business every single month.

## How we work instead

- **Projects** have a clear scope and a fixed price.
- **Monthly plans** roll month to month. Cancel whenever you like.
- **On-demand** CTO and CMO time when you need senior help, and none when you don't.

## You own your stuff

Your website, your code, your ad accounts, your analytics. If you ever move on, you take everything with you. No hostage situations.

It's a simple idea: pay for the service you want, for as long as you want. No commitments, no contracts, just great work.

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**Sound like your kind of agency?** [Let's have a chat](https://www.fruitsmoothie.co.uk/contact/).