The challenge
Holidaying in Wales got seriously competitive, and Luxury Lodges Wales found their paid search budget running away from them. Spend was going up, but lead quality wasn't keeping pace.
What we did
- A full audit of their Google Ads account, from structure and keywords to bidding and tracking.
- Cut wasted spend on irrelevant and low-intent searches.
- Rebuilt campaigns around the searches that actually lead to bookings.
- Tightened up conversion tracking so every pound could be accounted for.
The result
We came to Fruit Smoothie when our marketing budget was out of control. They audited our PPC campaigns and within weeks our marketing efficiency is better than ever and our leads are even stronger.
Jane, Luxury Lodges Wales
