Look great, feel easy
Responsive, best-practice UI and UX that makes your brand pop and your customers' lives simple.
Software · Marketing · Checkout optimisation
Design. Build. Grow.
We design, build and grow websites, software and checkouts that actually make you money. Honest advice, friendly support and no long contracts.
- No contracts
- Pay for what you need
- Reply within one working day
Loved by small businesses and scale-ups
Fruity by name.
Fruity by name.
Fruity by nature.
Pay for the service you want, for as long as you want. No commitments, no contracts, just great work and people who pick up the phone.
Fast, solid, yours
Modern tech, quick hosting and clean code. Need a tech lead without the salary? Try our CTO on demand.
More of the right customers
SEO, PPC, checkout optimisation and strategy. Need marketing direction? Our CMO on demand has you covered.
Checkout optimisation
Your checkout is leaking money. Let's plug it.
Around 7 in 10 online baskets never make it to payment. Most of the fixes are simple once you know where to look. We find the friction, fix it fast and prove the uplift with real data.
Book a free checkout audit- 01
Find the drop-off
Funnel analytics, session recordings and a hands-on UX review.
- 02
Fix the friction
Guest checkout, fewer fields, clear delivery costs, faster pages.
- 03
Add the right ways to pay
Apple Pay, Google Pay, PayPal and buy now pay later.
- 04
Test and prove it
A/B tests and clean tracking so you see exactly what changed.
What we do
Everything you need to get online and get growing
Pick one thing or blend the lot. Every service is available as a one-off project or a flexible monthly plan.
Websites that work
Fast, responsive sites designed around your customers and built to convert. WordPress, Magento, Ghost or fully bespoke.
- UX, wireframes and prototypes
- Responsive design and build
- Speed and accessibility baked in
Software and platforms
Custom software, portals and integrations that take the boring jobs off your plate. Built properly, documented and yours to keep.
- Bespoke web apps and APIs
- CRM, ERP and payment integrations
- CTO on demand
Checkout optimisation
We find where buyers drop out and fix it. Fewer steps, faster pages, the right payment options and tests that prove it.
- Funnel and checkout audits
- A/B testing and CRO
- Wallets, BNPL and one-click pay
SEO and content
Technical SEO, local search and content that gets you found by people who are ready to buy.
- Performance and SEO audits
- Local SEO and Google Business
- Core Web Vitals fixes
Paid search and social
Google, Shopping, Meta and display campaigns run with a sharp eye on cost per lead, not vanity clicks.
- PPC audits and rebuilds
- Google Shopping feeds
- CMO on demand
Hosting, tracking and care
Secure, scalable hosting, analytics you can trust and someone on hand when things need a tweak.
- Cloud hosting and migrations
- GA4 and Tag Manager setup
- PCI compliance and security
How it works
From first chat to growth in four steps
- 1
Chat
A free, no-pressure call to understand your goals. Honest advice, even if that means we're not the right fit.
- 2
Plan
A clear proposal in plain English with a fixed price or a monthly plan. No surprises.
- 3
Build
We design and build in short sprints, so you see real progress every week and can steer as we go.
- 4
Grow
Launch, measure, optimise, repeat. Stay as long as it's working for you, leave whenever you like.
Recent work
See all work
Fresh from the blender
Luxury Lodges Wales
Luxury Lodges Wales
Reining in a runaway PPC budget and turning it into a steady stream of better quality holiday bookings.
See the project
Weather Book
Weather Book
A bespoke, data-heavy platform built fast and hosted for reliability.
See the project
Simplify Deals
Simplify Deals
From a loose brief to a fast, high-converting website on our full-service package.
See the project
Kind words
Don't just take our word for it
We came to Fruit Smoothie with a very limited web design brief. They saw our vision and developed a website beyond our expectations. It is fast, looks great and converts higher than expected.
We came to Fruit Smoothie when our marketing budget was out of control. They audited our PPC campaigns and within weeks our marketing efficiency is better than ever and our leads are even stronger.
Fruit Smoothie did an absolutely amazing job redesigning my website. They listened to my needs and requirements. Nothing was too much trouble. They gave free advice and guidance.
Regardless of complex data analytics and requirements, Fruit Smoothie delivered results fast and kept us informed every step of the way.
Ways to work with us
No contracts. No lock-in. No nonsense.
Many agencies promise the earth then tie you into long contracts. We don't like the sound of that either.
Project
A fixed scope at a fixed price.
- New websites and rebuilds
- Custom software and integrations
- Audits and one-off fixes
Monthly blend
A rolling monthly plan. Cancel any time.
- Hosting, care and updates
- SEO, PPC and CRO on repeat
- A monthly report you'll actually read
On demand
Senior tech or marketing brains, when you need them.
- CTO on demand
- CMO on demand
- Strategy days and workshops
From the blog
Read the blog
Juicy tips, no fluff
Checkout Optimisation
9 checkout fixes you can ship this week
Most checkouts leak sales in the same places. Here are nine quick, low-cost fixes that make a real difference.
Read more
Performance
Core Web Vitals in plain English
Google's speed metrics explained without the jargon, and why they matter for your sales as well as your SEO.
Read more
Advice
Why we don't do long contracts
Twelve-month lock-ins protect agencies, not clients. Here's how we work instead.
Read more
Got an idea? Let's blend it.
Tell us what you're building, fixing or growing. You'll get a straight answer and a free, no-obligation quote within one working day.